ABOUT US

Andrew Turco

Andrew Turco is President of OraLine Consumer Oral Care Products, founded in 1997. His technical background is in oral care manufacturing, with experience in all of the sub-categories, including toothbrushes, dental floss, interdental products and toothpaste. In conjunction with the development of virtual sample software to produce instant virtual samples of OraLine's decorated products, Andrew had the idea to merge the data base of dental offices with the virtual sample technology, so that sales people in the office, or on the road, could create instant virtual samples for their sales presentations. In so doing, OraLine began to flesh out the U.S. data base of dental offices, and this research led us to a content model- our basic finding was that both in bound and out bound marketing on the local level is driven by community event participation- which provides the basis of all the content which feeds dental office social media and web SEO. Thus was born Denta+Media, which represents OraLine's transition to a content marketing company. Our goal is to collect in one daily, on line newspaper, all of the stories about best practices in advanced dental marketing.

Patricia McEvoy

Pat is currently the Brand Manager of OraLine®, Inc. and Creative Producer of Denta+media®. Since November 2011, she has been responsible for the marketing strategy and Image of OraLine's brands including OraBrite® and Denta+Media®.

In McEvoy's time as OraLine Brand Manager, she has improved the methods by which customers get new product information. From pdf sales sheets to dynamic websites that deliver on-the fly Virtual Proofs, Pat is dedicated to providing all our OraBrite ® and OraLine® customers what they need to make informed product purchasing decisions. Denta+Media®, represents OraLine's transition to a content marketing company. Our goal is to collect in one daily, on line newspaper, all of the stories about best practices in advanced dental marketing. Pat is a regular contributor to the Brand articles published on dentamedia.com. McEvoy attributes her success to learned project management skills, a passion for understanding her business and being able to translate to customers why it matters. In her free time she volunteers in events like the ACS Cortland County Relay for Life campaign and is active in her church community. She resides in, Marathon, NY, with her husband, Syd, and their cat Finley.