Alexandria VA. Promote your dental practice locally
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May 20

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Alexandria VA

DentaMedia Social Factor Score: 0 | City: Alexandria State: VA Zip: 22301, 22302, 22303, 22304, 22305, 22306, 22307, 22308, 22309, 22310, 22311, 22312, 22314, 22315, 22331, 22332 | Population: 153,000

Photo by Doug Kerr, Alexandria (Old Town), Virginia, some rights reserved.


 

 

 

Area Survey-Alexandria VA

 

 

Alexandria is a major city of 153,000 across the river from Washington D.C. Alexandria benefits from the growth of federal defense spending and the general health of the DC economy to realize steady growth of 1-2% in its population, and with a median household income over $80,000, Alexandria is fertile ground for the establishment of advanced dental marketing practices. The vibrant local scene, with numerous local health events provides plenty of opportunities for dental offices to meet with the community. In our area survey, we counted 184 offices in Alexandria, with five scoring over twenty points, which indicates a strong interest in dental office marketing. The lower end of the scale was healthier than Silver Spring or Rockville, indicating that dental offices in Alexandria will be great prospects for dental marketing consulting services.

The highest scoring office in Alexandria is Alexandria Children's Dentistry, which scores 30 points on our Denta+media scale- where we measure four office marketing categories- branding, event participation, social media management and personnel dedication. This office scores very high on personnel dedication to marketing – which translates into the excellent event participation record the office shows at local health expos as well as social venues. Alexandria Children's Dentistry does a great job portraying the office events on social media- at Denta+media, we recommend that dental offices develop community event content, which should be the basis of the story the office tells on social media, instead of professional dental concerns. The office has yet to post the 2016 office calendar- at Denta+media, we track all relevant local events and post them to the shared calendar. The office has a very creative, distinctive brand presence which is visible across a range of social media and the web site- which is also well designed and easy to use. Alexandria Children's Dentistry exemplifies the best practices for advanced dental marketing, and is therefore one of the top 100 Denta+media dental offices in the United States.

The four other dental offices exhibiting 20+ Denta+media Scores are King Centre Dental, First Impression Orthodontics, MA's Family & Cosmetic Dentistry and Brad W. Freedman DDS; we will return to closer analysis of these dental offices in a future area survey.